Applying best UX practices to an incredibly feature-rich platform
As with many e-commerce platforms, Magento 2 needed to support a variety of users and use cases, so we faced a unique design challenge in balancing simplicity and ease of use while keeping the highest priority functionality easily accessible. My role was to improve the iA and visual design of the platform, which I validated through user research and user testing with high-fidelity prototypes.
Client
Magento
Role
Product design
High-fidelity prototyping
User research
User testing
Competitive analysis
Design system
Tools
Adobe Photoshop
Axure