Serve users based on their actual intent, needs, and goals

As the Movies Anywhere platform and our CRM strategies grew more sophisticated, it was important to create guidelines for communicating with users and provide a predictable place to find all of their important messages. I was responsible for designing the notification center, the braze-driven modals, content cards, and tooltips, as well as the notification settings section. I also created user journeys to ensure users weren’t receiving redundant messages and wrote messaging guidelines to educate our CRM/marketing team on best practices when using any of those communication channels.