Designing mobile experiences for multiple platforms

Part of the challenge we faced at The Weather Channel was designing for a variety of platforms, including Android, iOS, and Windows Phone, while balancing our branding consistency (in the middle of a brand redesign) with the user expectations and behaviors of Material Design, Apple’s Human Interface Guidelines, and Microsoft’s Metro Design on their respective platforms.

Client

The Weather Channel

Role

Product design

User research

User testing

Competitive analysis

Tools

Adobe Photoshop

Adobe Illustrator

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10-foot experience