Personalized branding for personalized content

One of the reasons that BuzzFeed became so successful is that they created a variety of channels that appealed to people from all walks of life, so it was important to create branding that resonated with those audiences while following best practices for social media channels and YouTube.

Client

BuzzFeed

Role

Graphic design

Tools

Sketch

Adobe Photoshop

Adobe Illustrator

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Video dashboard

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Internal tools