A bespoke experience for B2C users
Businesses have their own unique set of needs when finding a booking talent that can drive impact and increase ROI. As Cameo for Business grew, we decided to move away from using the same browse and profile experiences as the consumer site and design custom experiences based on B2C user needs.
Client
Cameo
Role
Product design
High-fidelity prototyping
User research
User testing
Competitive analysis
Data visualization (dataviz)
Design system
Tools
Figma
Captiv8
Userlytics
Browse/filters
Cameo for Business users have a need for more frequent and comprehensive filtering and sorting than our consumer users, so we redesigned filters from the ground up and created an in-line side panel to replace the dialogs that were being used previously. Starcards were also redesigned for Cameo for Business so B2C customers can see social engagement numbers at a glance as they’re deciding on the best talent for their campaigns.
Before
After
Profile page
Cameo for Business profile pages have a detailed social and demographic data for each talent and their primary audience as well as a detailed breakdown of cost compared to the consumer experience based on unique user needs we identified.
Before
After
