Designing a targeted landing experience with more relevant content

Because different users have different needs, the homepage was built with dynamic shelves and popular content buckets in mind. The previous version of the homepage had a large, static hero image, a much higher focus on individual talent who were often hit or miss with users, and a lack of education, reviews, and reaction videos from actual purchasers. The homepage also became the starting point for our new content grid, which has since been implemented onto every other page of the Cameo website.