A joint business endeavor of Walt Disney Studios, 20th Century Fox, Sony Pictures Entertainment, Universal Studios, and Warner Brothers Entertainment, Movies Anywhere is the industry-standard cloud-based digital rights locker and over-the-top streaming platform that allows users to stream and download purchased films, including digital copies redeemed from codes found in home video releases as well as digital purchases from Apple, Google, Amazon, Microsoft, Vudu, Comcast, Verizon, and DirecTV.
Role
Lead Product Designer (2019 to 2021)
Senior Product Designer (2016 to 2018)
As the gateway into a product that doesn’t have the easiest value proposition to explain, onboarding was a project that took the better part of a year to design and iterate on, but the numbers speak for themselves.
Onboarding flow
Despite a long list of constraints and a short timeline, we made a choice at the eleventh hour to elevate movie detail pages to the next level.
Movie tier system
Once the team and the functionality of the platform continued to grow, creating a flexible, comprehensive design system became one of our top priorities.
Design system
When COVID was at its peak and movie lovers were isolated away at home, we decided to bypass all of our usual project and team processes to build Watch Together— the first truly cross-platform co-viewing experience.
Watch Together
Following the launch of Movies Anywhere, we worked with our video producers to identify major bottlenecks in the video ingestion tool— a tool that was initially built without a UX resource.
Video ingestion tool
As the Movies Anywhere platform and our CRM strategies grew more sophisticated, it was important to create guidelines for communicating with users and provide a predictable place to find all of their important messages.
User communication system
Due to a legal requirement related to purchasing and streaming movies, all users of Movies Anywhere were required to agree to the terms of this act and renew connections to their retailers every two years or risk having their app stop functioning.