Booking form redesign

Once fans have found the right talent for their Cameo, the booking form is where users tell the talent who and what the Cameo is for, pay for it, and receive confirmation details. My role included creating designs that continuously optimized various aspects of the booking form through user testing and A/B tests, reducing friction by following e-commerce best practices, increased purchaser confidence by introducing trust elements, working with our engineering team to integrate Stripe Link functionality in a way that felt native to the rest of the experience, and applying our new visual design language.