Optimizing a flow that impacts 100% of users
Due to a legal requirement related to purchasing and streaming movies, all users of Movies Anywhere were required to agree to the terms of this act and renew connections to their retailers every two years or risk having their app stop functioning. As a result, this was an extremely high priority flow that I designed from start to finish. My role was mapping all possible user journeys, designing every screen, creating prototypes for user testing purposes, working with product and marketing to map out the CRM/rollout strategy, working with our legal team to ensure proper compliance, and working with our engineering teams on implementation across iOS, Android, web, and 10-foot.
Client
Movies Anywhere
Role
Product design
High-fidelity prototyping
User journeys
User research
User testing
Competitive analysis
Design system
Tools
Sketch
Invision